Personality, risk cognitions and motivation related to demand of risk mitigation in transport among Norwegians
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Original versionSafety Science 2014, 73:15-22 10.1016/j.ssci.2014.11.008
There is insufficient knowledge regarding the role of personality traits, transport-related risk cognitionsand safety motivation for demand for transport risk mitigation. The aim of this study is to test a modelaimed to predict public demand for transport risk mitigation by these psychological risk constructs. Amailed self-completion questionnaire survey was conducted in a random sample of the Norwegian population aged 18–65 years obtained from the Norwegian population registry (n = 1947). Results from structural equation modelling supported the hypothesis that sensation seeking, normlessness, risk cognitions and transport-related worry had mediated associations with demand for transport riskmitigation through safety motivation. There were no differences in the strength of associations relatedto gender and age. The findings are discussed in relation to personality-entailed measures as well as the link between cognitive and emotional approaches to transport risk.